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해외 전시회 마케팅

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  • 국내중소기업이 가장 선호하는 바이어 매칭 서비스는 해외 전시회 참가입니다.
    하지만 참여기업의 60% 이상은 수출계약에 실패합니다가장 요인은 대부분의 중소기업들이 전시회를 준비하는 것만으로도 바뻐서 시간적, 인적, 경제적 여유가 없기 때문입니다.
  • 해외 전시회에서 성과를 거둘 있는 방법은?
    철저한 사전 조사와 Localization 통한 사전 마케팅 사전준비로 3개월 이상 할애하는 기업의 경우 60% 수출에 성공한 반면, 수행하지 않은 기업은 30% 수출 성공
  • 성공적인 해외 전시회 개최  바이어 발굴을 위한 효과적인 사전 마케팅은 선택아니라 필수입니다.

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