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해외 전시회 마케팅

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  • 국내중소기업이 가작 효과적이라고 생각하는 해외 마케팅의 하나인 해외 전시회 하지만 많은 시간과 비용을 들여 참가하는 해외 전시회에서 계약 체결에 성공하는 기업들이 의외로 많지 않습니다
  • 국제무역 연구원에서 나온 자료에 의하면 해외 전시회 참가 업체 중 55%가 매출 50억 미만의 중소기업으로 실패 확률이 매우 높게 나왔습니다.

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